Crunchbase increases sales productivity and bookings by integrating email and actionable contacts data

Industry: CRM, Sales & Marketing
Location: San Francisco
Users: 100-250
Impact: Increased sales meetings dramatically Improved sales productivity Google OAuth Certification

Learn how Crunchbase built a highly engaging, powerful sales solution with the Nylas Email API

Crunchbase is the leading provider of prospecting and research solutions for privately held companies, from high-growth startups to pre-seed funding companies across the globe. Over 70 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities. The platform provides intelligence on investment and funding details, founding members and individuals in leadership positions, mergers and acquisitions, news, and industry trends.

Crunchbase provides  up-to-date data about privately held companies, all powered by a unique community of contributors, partners, and in-house experts. Data is enriched, cleansed, verified, and updated daily to ensure customers have the latest information on private companies. Sales representatives can find and close deals with all-in-one prospecting solutions, discover companies that match ideal target prospects, identify individuals to reach out to with verified contact data, and connect with decision-makers – all within the Crunchbase platform.


Personalized outreach to increase sales meeting velocity

Crunchbase wanted to become an all-in-one solution for improving sales development representatives’ workflows. To achieve this goal, the company needed to make contact data on its platform more actionable. Information like phone numbers, email addresses, and LinkedIn profiles were already being surfaced within the platform, but without an easy way for reps to communicate with prospects all via Crunchbase, putting this data into action was a multi-step process.

“We wanted to help sales users be able to do intelligent outreach at scale, so they could book more meetings all via the Crunchbase interface. Adding bi-directional email sync provides our users with a way to increase their productivity within the Crunchbase platform,” said Monika Abraham, Product Operations Manager at Crunchbase.


To do this, the Crunchbase product team built out a feature that allows users to send and receive emails without leaving the platform. Enabling sales users to view and send emails within the platform with near 100% deliverability helped make contact data actionable – leading to personalized outreach and more sales meetings being booked.

Nylas was the only solution that provided full features and customer-friendly pricing at scale

Crunchbase customers use many types of email providers, so users can easily conduct outreach to prospects and send intelligent email templates natively from their email client. The organization knew building Gmail and Microsoft email integrations themselves would involve massive scope and engineering resources.

Initially, Crunchbase used Kloudless to integrate contacts data into its platform, but rising costs and limited functionality led the company to turn to Nylas to address these challenges.

With the Nylas Email API, Crunchbase users can easily connect their email from all service providers and send messages within the Crunchbase platform. Nylas provided a seamless integration with email that was completed by the Crunchbase engineering team in just one month.

Below, you can see how the user can find a contact and make the information actionable by immediately sending an email, directly within the Crunchbase platform:


Premium email features boosts revenue

This premium set of email features (displayed below) – including the ability for users to email key decision-makers with intelligent email templates – is packaged within the Crunchbase Pro and Enterprise plans. This feature set helps drive more value for individuals and teams, thereby driving additional revenue for Crunchbase, as users upgrade their accounts.

Here is an example of those premium email templates in action:

Crunchbase completes Google OAuth Verification in a fraction of the time with Nylas Express Security Review

A few years ago, Google announced sweeping changes to the way third-party apps can access user data, and companies that work with certain sensitive information must undergo the Google OAuth Verification process. Each year, these companies must complete the review process to ensure their users have control and transparency into what data is being shared.

Since the Crunchbase platform accesses what Google considers “restricted scopes” (or data that requires additional privacy rules and the user’s permission) the team needed to complete not only the standard brand verification but also an independent, third-party security assessment with a Google-approved security assessor. This process can be expensive and time-consuming — potentially costing up to $75,000 or more, and dragging on for several months, depending on the complexity of the application being assessed.

Crunchbase needed a better way to facilitate its yearly Google OAuth Verification and security assessment that wouldn’t tax the resources of its growing team. After undergoing a difficult and lengthy verification process on their own, the team discovered the Nylas Express Security Review (ESR).

“The Google verification and security review process was a major pain point for us, there was a lot of gray area for what was required,” said Abraham.

Nylas’ Express Security Review provides a single dashboard where companies starting their review process can get quotes upfront, check requirements, manage work, and submit their application. Working with Google-certified, third-party security firms, Nylas can offer developers an exclusive path to faster, more affordable Google OAuth verification.

“A big value that Nylas has brought us has been removing the ambiguity with the review process. They helped us navigate exactly how we should approach it and had the answers for all the questions we had. To this day, we’ve passed each of our verification steps. Nylas is a great partner and it’s been a huge benefit that we could feel certain that the process was going to go smoothly,” Abraham concluded.

As Crunchbase looks to the future, its pivot into the sales prospecting space is more instrumental than ever. The company is in full growth mode, as it continues to build a leading and differentiated platform for sales outreach.

Related Case Studies

Zigaflow saves businesses £20 million in salary costs with business management platform powered by Nylas APIs 

Our customers love having greater visibility into email conversations across their business. It’s made it even easier to deliver a solution that massively automates and improves how our clients can operate,”

– Tim Randall, CEO, Zigaflow
Business Management Software, CRM, Software
Email API
Staffing Engine helps staffing firms quadruple hiring volume with Nylas

Our Nylas build required the lowest level of support we’ve ever needed for a third-party software solution. We didn’t have to start from scratch, allowing us to go live much faster

– Jay Cutler Co-Founder, Staffing Engine
ATS, Conversational AI, HR & Recruiting
Calendar API, Email API
Recital eliminates hours of contract negotiation with integrated email

The vision for Recital included email scanning right from the start. We needed to prove the product was viable while also setting ourselves up for maximum compatibility down the road, all on limited time and resources. Nylas was a natural fit.

– Brendan Mulholland, Co-Founder and CTO at Recital Software
Document management, Legal, Productivity
Email API
Distrobird triples sales productivity by helping B2B teams manage all their sales workflows in one place

Once we found Nylas, we didn’t consider any other product. A contextual email API was a perfect fit for our use case, giving sales reps direct access to their personal email inbox,

– Taiwo Oyeniyi, Chief Technology Officer, Distrobird
Communications, CRM, Sales
Email API
RecruiterPM saves HR and recruiting teams 10 hours a week with in-app email, calendar, and contacts

Bringing multiple channels into a single hub powered by Nylas has been a goldmine for user communication.

– Daniel Miller Chief Product Officer
ATS, Software
TalentReef accelerates time-to-hire by three days with the Nylas Calendar API

Building from scratch would’ve taken time and money–all while competing against other initiatives on our roadmap. We needed to focus on our number one priority: improving user experience.

– Alexander Plumb Sr. Product Manager
Calendar API, Scheduler
Jarvis Legal saves law professionals three hours a day with integrated email and calendar functionality

"A unified calendaring experience is essential for lawyers to definitively know what event happened for what client at what time. They need to be organized and they often rely on shared calendars."

– Alexandre Yeremian CEO of Jarvis Legal
CRM, Legal
Calendar API, Email API
Leading accounting practice management platform closes 30% more deals with native email

“Since adopting Nylas, nearly every new prospect asks about the email integration. At least 30% of our deals have directly closed as a result of us being able to solve this pain point for our customers.

Email API
CatchApp increases sales conversion rate 400% and launches new bookings platform three months faster with the Nylas Calendar API

“For us, the main pain point that Nylas addressed was providing [calendar integration] in a consistent manner across multiple platforms and providers,”

– Oliver Lamming CTO, CatchApp
Calendar API
Salesloft partners with Nylas to power MS Exchange integration, unlocking new enterprise market

“We have millions of emails sent each week. Nylas frees us up to focus on other roadmap priorities, such as delivering new features to our customers and working with our data science team on exciting new projects.”

– Nora Ignatius Product Manager, Salesloft
CRM, Sales & Marketing
Calendar API, Email API

Ready to Start Building?

Unlock your free API key and sync up to 5 accounts.