Real estate agents spend more time in their office, on their smartphones, and in email than they do on the road. It’s critical, then, that your real-estate software helps them manage their pipeline and reduce the amount of office work as much as possible.
But just how crucial is a streamlined workflow for real estate agents? Research shows that:
- Agents spend 58% of their time in the office
- 29% of agents cited CRM systems and email marketing as the most important technology to their business
- 22% of agents cited their smartphone as the most important piece of technology
By linking agent’s calendars and email to your CRM, you enable them to focus more on what they do best and less time on administrative work. We built the Nylas Calendar API with these types of efficiencies in mind. Calendar providers like Gmail, Microsoft Exchange, and Office 365 carry loads of messy, unstructured data that makes them difficult to integrate with. Nylas offers a single point of integration through our modern, REST API that connects you to 100% of user’s calendars.
Enable Smart Scheduling in Your App
Our Universal Calendar API connects agent’s calendars to your application with one integration. When home showings get booked, agent and buyer calendars are automatically updated and enriched with contextual details. You can also help agents and homeowners close deals faster with a calendar API that shows up-to-date availability for buyers and sellers.
Power Agent Communications Within Your App
The Nylas Email API allows you to integrate 100% of email service providers into your application. Bring the power of your user’s inbox to your platform, no matter where your agent sends emails from or what email service they use. Allow buyers and sellers to keep track of all communications in one place. Surface powerful email analytics that helps agents drive sales.
Update and sync contact details from user’s address books into your platform.
Create a unified contact directory by merging data from agent communications.
Get the most up-to-date information around phone numbers, addresses, profile photos, and more.