Three Ways You Can Maximize Gross Merchandise Value (GMV) With Communications Data

See how e-commerce services companies can tap into context-rich communications data to supercharge their purchasing funnel and maximize gross merchandise value.

Andrew Slate | December 20, 2021

Despite explosive industry growth in the past few years, e-commerce services companies are facing new headwinds. Increasing competitive pressure, unintentional friction across the purchasing funnel, and rising consumer expectations are making it harder for these companies to capitalize on their industry’s massive growth while keeping acquisition costs low. 

In this infographic, we’ll share how context-rich, real-time insights from your customers’ communications data can help you build more engaging experiences that maximize gross merchandise value.

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Want to discover more ways you can maximize GMV? Learn how to take control of your customer’s email data and deliver stickier experiences across the purchasing funnel in our guide, Improving the End-To-End Purchase Experience To Maximize Gross Merchandise Value.

Andrew Slate

Andrew is a Product Marketing Specialist at Nylas who covers topics ranging from productivity APIs to data analytics. He's passionate about digital and film photography, camping, and backpacking.