Communications Data: The Missing Link in Your Analytics Stack

Communications data is a valuable, untapped resource that many organizations can’t leverage due to accessibility and resource constraints. In order to prioritize better customer experiences, teams need an easy and simplified way to unlock value from their data. Luckily, Nylas Streams offers data scientists and engineers a way to do just that, by removing barriers between customer communications data and their analytics stack.

Read this guide to learn:
  • Why communications data is so valuable
  • How to unlock smarter, more actionable insights
  • What emerging trends in analytics are empowering data teams