Acre grows user base 580% since embedding scheduling with the Nylas Calendar API

Industry: CRM, PropTech
Location: London
Product: Calendar API
Impact: Grew users 580% since launching scheduling app Launched calendar functionality in six weeks vs. three months Reduced time to schedule appointments, from five minutes to a matter of seconds Allowed scheduling across a group which was impossible with previous implementation

By integrating Nylas’ Calendar API into its platform, Acre empowers brokers to schedule mortgage appointments 60x faster.

Acre is an all-in-one mortgage and protection platform for brokers and advisors aimed at making home buying quicker and easier for buyers, insurers, and lenders by bringing everything together in one place. The company’s mission is to revolutionize the process of buying property – making owning a home faster, easier, more transparent, and ultimately cheaper for consumers.

Utilizing innovative blockchain technology, Acre’s broker platform puts detailed consumer and property data at the heart of obtaining a mortgage or protection coverage. The system is a one-stop shop for brokers, granting them more time to focus on client needs and deliver better outcomes with fewer delays.

In fact, Acre’s proprietary technology supports mortgage journeys in their entirety – from CRM, lead capture, and sourcing to fact-finding, recommendation, and application. This experience saves brokers both time and money while promoting better compliance practices.

Challenges:

Roughly 86% of the mortgage market conducted in the UK is through intermediaries. This means most prospective home buyers have to use brokers for key steps throughout the home buying process, including scheduling home viewings. 

Initially, Acre’s platform did not offer any calendar integrations. Instead, end users would have to schedule time with customers outside of Acre’s platform. This workflow led to organizational inefficiency, introduced unnecessary friction, and established a poor user experience. For example, prospective buyers would resort to calling brokers to confirm availability, since they couldn’t view their calendars to see when they were free. Meanwhile, brokers would have to switch between applications to book meetings because their work calendars couldn’t integrate with Acre’s platform.

“We had quite a few clients and prospective clients who, when we talked to them, said one of their major pain points was keeping their calendars in sync with each other and for their users to have access to each others’ calendars. What our brokers really wanted was for our platform to see their own calendars and understand when they have free capacity to deal with tasks, book appointments in, and to see other people in their team’s capacity,” said Sam Leonard-Williams, Head of Product at Acre.

Solution:

The team at Acre considered other platforms and even building a solution in-house by themselves, but they ultimately settled on the Nylas Calendar API to solve their calendar integration problems. That’s because Nylas was the only solution that offered everything they needed in one place, including:

  • A faster, easier, and more scalable solution than building one in-house
  • Greater customization and control than other third-party SaaS tools
  • Simple and flexible pricing that scales with Acre’s growing user base 

With the Nylas Calendar API, Acre built a calendar integration solution in just six weeks that would’ve taken two of their own developers upwards of three months to achieve. “It was really apparent that it was going to be a massive time saving to use Nylas. It was far, far quicker and far, far cheaper for us to use [Nylas],” Leonard-Williams said. 

Acre’s implementation was quick and straightforward thanks to easy-to-use documentation, a seamless onboarding process, and a reliable customer support team. “We got all the support we needed. Whatever we needed help with, [Nylas] was more than happy to set up calls and answer questions. We found the documentation to be clear and useful…certainly one of the easier third-party implementations that we’ve done,” added Leonard-Williams.

Results:

Acre’s in-app broker-client scheduling 

Since launching calendar integrations and scheduling functionality, nearly half of Acre’s current users have integrated their calendars into the platform. The company plans to expand to other calendar providers in the near future to achieve 100% integration with the goal of booking over 1,000 new mortgage appointments for Acre brokers before the end of 2022. By reducing the time it takes to schedule customer appointments from five minutes to a matter of seconds, this new feature enables brokers and other intermediaries to engage clients faster, develop stronger customer relationships, and connect more clients with the right mortgage.

Acre’s user base has increased 580% since the launch of its scheduling app and will continue to grow as more brokers and advisors experience the benefits of an end-to-end mortgage platform. The company is also gearing up to integrate the Nylas Email API into its product roadmap in the near future to better enable intermediaries to effectively communicate and collaborate with their clients going forward.

“[Nylas] essentially does all we want in a single solution. It’s flexible enough for us to design a user experience tailored to our needs, but also easy enough to leverage out-of-the-box SDKs to start testing demand for these features as quickly as possible,” Leonard-Williams concluded.

Related Case Studies

CatchApp increases sales conversion rate 400% and launches new bookings platform three months faster with the Nylas Calendar API

“For us, the main pain point that Nylas addressed was providing [calendar integration] in a consistent manner across multiple platforms and providers,”

– Oliver Lamming CTO, CatchApp
Industry:
Productivity
Product:
Calendar API
Salesloft partners with Nylas to power MS Exchange integration, unlocking new enterprise market

“We have millions of emails sent each week. Nylas frees us up to focus on other roadmap priorities, such as delivering new features to our customers and working with our data science team on exciting new projects.”

– Nora Ignatius Product Manager, Salesloft
Industry:
CRM, Sales & Marketing
Product:
Calendar API, Email API
Funnel increases ARR 150% using Nylas email and calendar APIs

“Since we started using Nylas, our CRM has averaged 150% YOY ARR growth.”

– Tyler Christiansen CEO at Funnel
Industry:
CRM, PropTech
Product:
Calendar API, Email API
Jobylon increases ARR 25% by adding native email and calendar functionality to their recruiting software

“The Nylas Email and Calendar integrations helped Jobylon add premium email and calendar functionality, resulting in a 10% increase in new customer acquisition and a 10% increase in ASP.”

– Aref Abedi CEO, Jobylon
Industry:
ATS, HR & Recruiting
Product:
Calendar API, Email API
Learn how Nylas helped LionDesk leverage communications data to become the #1 real estate CRM

“Partnering with Nylas was pretty much love at first sight.”

– Lee Ling Yang Director of Product at LionDesk
Industry:
CRM, PropTech
Product:
Calendar API, Contacts API, Email API
Wealthbox accelerates time to market with the Nylas Email API

“The Wealthbox Mail feature [powered by Nylas] allows us to standardize and optimize our email communication with clients in a super simple way.”

– Jason Wenk CEO at FormulaFolios
Industry:
CRM, FinTech
Product:
Email API
Oliverlist sends 2M+ emails a month and streamlines scheduling with seamless integrations from Nylas

“The reason why we chose Nylas in the first place for an email integration was because it would be way easier for us to use your API than building it ourselves, and we really needed to be able to deliver fast on the product side.”

– Paul Bouché Head of Sales at Oliverlist
Industry:
CRM, Sales & Marketing
Product:
Calendar API, Email API
Nylas partners with Choicely to power the casting process of the world’s largest TV production company

“It’s not an exaggeration to say that Nylas helped us build our new casting features 10x faster. It took us less than a month to integrate email and calendar, allowing us to refocus our technical resources on building the most robust casting solution on the market.”

– Tommy Eklund CTO, Choicely
Industry:
Entertainment
Product:
Calendar API, Email API, Scheduler
Reev launches calendar and email features 12x faster to improve sales productivity for end users

"Now Nylas does the heavy lifting for us. It’s a huge advantage to not have a dedicated team in-house maintaining our integration. The infrastructure they provide makes the partnership hugely beneficial”

– Daniel Gherard Head of Technology at Reev
Industry:
CRM, Sales & Marketing
Product:
Calendar API, Email API
MySocialPulse saves compliance officers 60% of their time while preventing millions in potential fines

“There was no reason to try and reinvent the wheel; Nylas was already a proven solution. Nylas has put a lot of time and effort into its solution, which gave us comfort in having that level of security."

– Divya Prashanth CEO and Co-Founder of MySocialPulse.
Industry:
FinTech
Product:
Email API

Ready to Start Building?

Unlock your free API key and sync up to 10 accounts.