CRM + rich email functionality = faster deals
The Nylas API enabled Pipedrive to add two new pricing tiers to its offerings in August 2016. The Silver tier continues to allow customers to use BCCs to sync their email with Pipedrive manually. In the new Gold and Platinum tiers, Nylas-powered full email sync now enables users to seamlessly connect their email provider of choice and send emails directly from inside Pipedrive. The sync works in both directions: emails sent via Pipedrive appear in the user’s regular email inbox, and emails tied to deals or contacts that are sent from the email client appear automatically in Pipedrive.
The newly introduced tiers also give users a single view of all email correspondence surrounding a deal or contact. By presenting messages and contact interaction history within the CRM, Pipedrive helps prevent context switching between the CRM, the email inbox, and LinkedIn. Now users can manage the entire customer relationship without leaving Pipedrive.
“We optimized Pipedrive to help companies funnel sales prospects through the process quickly,” says Timo Rein, co-founder and CEO at Pipedrive. “The new features we built with the Nylas API help users understand each contact, opportunity, or deal at a glance — and because they don’t have to switch to another app to communicate, they can be much more productive and close deals faster.”
Nylas delivers security and reliability at scale
Pipedrive has a large presence in Estonia, which means that the company’s products are required to comply with strict European Union privacy standards. As a result, a security review was an important part of Pipedrive’s email API evaluation process.
Nylas is Safe Harbor Compliant for both US-EU and US-Swiss standards, and is PCI and HIPAA ready. Rigorous third-party audits and penetration tests help ensure transparency and compliance. Data for each account is isolated with multi-level permission checks at both the application and service layers, and all Nylas API calls require proprietary OAuth2 authentication tokens that are granted only by Nylas. User data is encrypted at rest using military-grade standards.
Working with Nylas helps Pipedrive deliver reliability at scale as well. “The Nylas API gives us a single point of integration for email features. It’s much easier for us to build and test one integration than individual integrations with each email provider,” says Henk. “It’s also important to us that Nylas is an email company, not an advertising company. We know the API won’t be changed or discontinued unexpectedly.”
Value-added offerings ignite subscriber acquisition and revenue growth
In the three months following the August launch of Pipedrive’s Gold and Platinum plans, thousands of new subscribers began using the value-added versions of the product. These subscribers represent millions in new annual recurring revenue (ARR) for the company.
“Rich email functionality was critical in allowing us to add value to the Pipedrive platform,” says Rein. “Nylas made it easy for us to deliver great features that are also secure, reliable, and scalable.”
Learn more about what other companies have achieved with the Nylas APIs here.