2023 Predictions: A Year of Culture, Innovation, and Operational Rigor

Learn how trends in company culture, the economy, and emerging technology will impact the way businesses operate in 2023 and beyond.

Nylas 2023 Predictions

There’s no denying that 2022 will be remembered by the challenging economic climate and growing recession. In 2021, the world was recovering from a global pandemic that shook the lives of many. While it was a tough year, it also meant major advances in technology, open jobs, and new and innovative products. With so much happening, there was a lot of excess created as well, and for most of 2022 we have seen companies cut budgets and execute lay-offs in an effort to make it through the next year.

2023 will be a year of massive transition. Both in the sense of businesses level-setting to pre-pandemic levels, but also in the sense of people resetting expectations of workplaces, relationships with managers, and the true importance of connecting with your team. 

It’s not about return to office, it’s about creating meaningful employee interactions

“At its core, RTO is about costs and control. It is difficult to justify expensive and unused office space, especially in a down market, and many organizations feel they can more effectively oversee and control productivity, company culture, and more when employees are regularly meeting in person.  In 2023, businesses should be focusing less on RTO mandates and policies and more on how to create meaningful employee interactions. This can be through company or team offsites and meetups, hosting speakers and events, and more. Does forcing employees to commute and spend eight hours in an office two to three days a week really move the needle? It should be less about where you are or the percentage of in-person vs remote time you spend with your team and more about the value that you can drive from those interactions.” Gleb Polyakov, CEO and co-Founder of Nylas

“The long debated return to office will be different based on team and company size. We are going to see small teams go back to the office full time, because it has been happening for a while. On the other hand, the companies who went remote, won’t be able to go back as easily. Larger companies are going to force a hybrid model, but mid-sized companies who used the pandemic as an opportunity to hire everywhere will not be in a position to force people to come back. Instead, leaders will need to consider where to put their budget for teams to meet at least twice a year if not quarterly instead of toward unused office space. The higher relationships people had and continue to have are still extremely important, it’s known that teams who spend face to face time work better together, but that doesn’t necessarily mean being in an office. At the very least two days of flexibility is here to stay for most tech workers but to go back to what we had in 2019 isn’t feasible nor is it necessary.” Christine Spang, CTO and co-Founder of Nylas 

The economy 

“2022 has been the year of business course correcting, focusing on operational efficiency, gross margin, and running a smart business while still being able to grow. In 2023 we’ll see the pressure shift to the VC side. Firms are sitting on a ton of capital and will be under the microscope to effectively deploy it in ways they haven’t seen in previous years. The startup world has course corrected, now it is time for VCs to sift through all that is out there to make strategic long-term investments, rather than simply deploy capital at everything.” Gleb Polyakov, CEO and co-Founder of Nylas

SaaS tools and the future of APIs for cost optimization and growth 

“Rather than focusing solely on cost cutting, which is a very short sided approach, business leaders should be going deeper to find the underlying factors that lead to inefficiencies and overspending. For many, these include context switching, disparate data, and technical debt from legacy systems. If you can solve for these factors you can not only navigate the current recession, but you will also be incredibly well positioned for future growth and success. The fastest and most effective way to solve for these core operational inefficiencies is through your developers and tools such as APIs. Deploy your developers to build better workflows that can reduce context switching, allowing employees to spend less time searching for the information they need. The same goes for decentralized data, where developers can be deployed to automate data entry and maintenance. Lastly with tools such as APIs, companies can reduce their technical debt, significantly reducing their internal costs while also modernizing their tech stack.” Gleb Polyakov, CEO and co-Founder of Nylas

“One of the major trends we will see in 2023 is that companies will have to make things happen with much smaller teams. Both because it works well in our current economic environment, but also because over the last two years tech hired like crazy and now we need to reset where we stand. Because of this, APIs and platforms will be more accessible and easier to use. Tech is being pushed into other parts of the world whether it be in biology, manufacturing, or retail, the use of software in both the traditional tech industry as well as “non-tech” industries is growing. As more companies build new products and apps, we will need to expand our audience to diversify the use cases. With that in mind, APIs will take over a lot of the work that teams spend too much time on now thus creating more productive and efficient developers and faster time to market for new products, features, and other revenue driving applications.” Christine Spang, CTO and co-Founder of Nylas 

“Three of the biggest trends we will see in tech in the next year are the fundamental shifts within programming, generative AI going away, and low-code/no-code tools that enable customer success teams to build out the right workflows without having to be a full-time software developers. When it comes to programming tools like AI co-pilot that can help developers with the monotonous stuff that is time consuming like the admin element of coding. Suddenly it becomes an essential toolkit and once people get used to this kind of automation they won’t ever want to go back. Generative AI grew in popularity this past year, with AI generated images and conversations. As interesting as it is now, it will also go away pretty quickly because people lose interest in things like that. Lastly, low-code/no-code similar to AI co-pilot takes a lot of lift off of developers for the more simple tasks. Once a tool is established, developers can only continue to benefit from the advancements it makes.” Christine Spang, CTO and co-Founder of Nylas 

“Security will be a major focus for 2023, especially when it comes to low-code/no-code tools. We are at a place right now where businesses need developers and developers are getting more junior, and because of that they need better tech to do that. Enter the use of low-code/no-code tools. These kinds of tools are really good for user interfaces but not great for other things, so it’s not going to be, nor will it ever be, the end all be all. But as more organizations venture into using low-code software, they will need to ensure their security is in a good place to monitor what is happening.” Gleb Polyakov, CEO and co-Founder of Nylas

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