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Transactional vs Contextual Email API

Learn the key differences between transactional email API providers and contextual email API providers to find which is best for you.

Use Case

Transactional Email

Contextual Email

Who are the market leaders?

sendgrid-img

Sendgrid.io

mailchimp

MailChimp

What is the ideal use case?

100k-marketing-img

Sending bulk emails like password reset emails, and also mass marketing campaigns through a third-party platform.

personalized-mail-img

Developers building software applications that require email sync, send, and analytics embedded into their application.

Who are the main users?

marketing-team-img

Power marketing teams to reach mass audiences.

power-billion-img

Developers working on Real Estate, Sales and CRM, Marketing Automation, Automotive technology, or anyone using relationship management or productivity software that has an email component.

How are communications different between transactional and contextual email?

uni-direction-img

Suited to both 1-1 and 1-many email blasts with tokenized customized messaging.

bi-directional-img

Suited to both 1-1 and 1-many email blasts where personalization is essential to close high value deals.

How does email deliverability compare?

shared-server-img

Shared servers mean shared spam ratings. Emails land in SPAM boxes with higher frequency.

mail-integration-img

100% deliverability. Send scores are tied to individual's IP addresses.

What are the costs associated with each?

initial-cost-img

Pay per email sent.

millions-img

Applications with an embedded contextual email API earn additional revenue with this value-added feature.

Use Case

Who are the market leaders?

Transactional Email

Contextual Email

sendgrid-img

Sendgrid.io

mailchimp

MailChimp

What is the ideal use case?

Transactional Email

Contextual Email

100k-marketing-img

Sending bulk emails like password reset emails, and also mass marketing campaigns through a third-party platform.

personalized-mail-img

Developers building software applications that require email sync, send, and analytics embedded into their application.

Who are the main users?

Transactional Email

Contextual Email

marketing-team-img

Power marketing teams to reach mass audiences.

power-billion-img

Developers working on Real Estate, Sales and CRM, Marketing Automation, Automotive technology, or anyone using relationship management or productivity software that has an email component.

How are communications different between transactional and contextual email?

Transactional Email

Contextual Email

uni-direction-img

Suited to both 1-1 and 1-many email blasts with tokenized customized messaging.

bi-directional-img

Suited to both 1-1 and 1-many email blasts where personalization is essential to close high value deals.

How does email deliverability compare?

Transactional Email

Contextual Email

shared-server-img

Shared servers mean shared spam ratings. Emails land in SPAM boxes with higher frequency.

mail-integration-img

100% deliverability. Send scores are tied to individual's IP addresses.

What are the costs associated with each?

Transactional Email

Contextual Email

initial-cost-img

Pay per email sent.

millions-img

Applications with an embedded contextual email API earn additional revenue with this value-added feature.

Learn how top software companies us contextual email APIs