How E-Commerce Services Boost Engagement With Universal Package Visibility

Learn how e-commerce services can create more engaging user experiences that drive engagement with universal package visibility.

How E-Commerce Services Boost Engagement With Universal Package Visibility

This post is an excerpt of our ebook, Improving the End-To-End Purchase Experience To Maximize Gross Merchandise Value.

E-commerce and contract logistics firms struggle to consolidate their order and shipping data in a single location. Order information, such as the order number, merchant name, order total, products, and currency, typically lives within a merchant’s systems. 

Meanwhile, shipping data, such as tracking numbers and links, remains siloed within the shipping vendor’s systems. The result is a disjointed user experience where buyers can’t access their order and shipping data in a single location. This misalignment creates friction for your customers in two ways:

  • Difficulty locating order and shipping information – Your customers access shipping information and delivery dates through their email. Currently, they have no easy way to quickly locate package status, estimated arrival, and other information without endlessly searching their inbox until they find the correct shipping confirmation. This process is even more of a headache for frequent shoppers who regularly make multiple purchases. 
  • Increased package theft – A recent report shows that 52% of people are worried about stolen packages during the holiday season. This fear has caused nearly half of consumers (48%) to avoid purchasing expensive items online. Despite this fear, most customers (66%) prefer home delivery to any other type of delivery service. Reducing the risk of theft presents a massive opportunity for merchants to boost gross merchandise value by increasing customer confidence in safe and predictable shipping.   

But what if you could use email data to deliver universal package visibility? By consolidating order and shipping information with parsing solutions (such as Nylas Inbox Parsers), you can build features that provide customers with a single view of all of their online purchases. Instead of sorting through multiple shipping emails across different merchants and logistics companies, your customers can quickly view what they ordered, from which merchant, and when it will arrive.

Let’s review one example of this technology in action. With parsers, you can build an application that scans your users’ inboxes for shipping confirmation emails, extract key information from those emails, such as tracking numbers and arrival dates, and pair that information with existing order details from your e-commerce platform. After your customers authenticate their email, you can surface that data in your application to provide not only real-time tracking information on orders from your shop but also any other pending orders that your customers placed using their connected email account. 

With universal package visibility, your customers can easily track multiple incoming shipments without digging through their inboxes. Plus, concerned customers can coordinate their schedules with delivery times to increase confidence in online shopping and reduce the risk of theft. Meanwhile, more transparency into package delivery status and less theft reduces the burden on your customer support team, as fewer shoppers will need to file tickets to resolve shipping-related issues.  

Case study: How One Organization Grew Gross Merchandise Value with Universal Package Visibility

Nylas helped one global, Fortune 1000 FinTech firm boost conversion rates for repurchases by 600% with Nylas Inbox Parsers. The firm previously struggled to build a parsing solution in-house. Nylas helped the company’s product team overcome resourcing roadblocks and rapidly deploy a solution that was a fraction of the cost and five times as efficient. 

The challenge: The FinTech firm knew it could reduce friction in its post-purchase experience with more personalized offers but didn’t have a way to connect to its customer communications data to make it happen. Not only did the company’s product team need deeper access to their customers’ email providers, but they also needed parsing solutions that could extract email data and flow it into their platform. After spending six months with a team of over 40 product managers, engineers, and data analysts attempting to build parsing in-house, the project failed as the costs to maintain the integration became insurmountable.

The solution: The same firm chose the Nylas Email API and Inbox Parsers to connect to customers’ inboxes, aggregate shipping data across merchants, and sync it into its application. Deploying the solution took just two engineering sprints with four engineers.

The result: The FinTech firm grew conversion rates by 600% among users that enabled the sync and parsers. In a direct comparison, Nylas was five times more efficient and accurate at parsing email data than an in-house solution.

Use Nylas Inbox Parsers To Drive Engagement Across the Purchasing Funnel

With Nylas Inbox Parsers, you can take control of your customer email data and build experiences across the end-to-end purchasing that drive engagement, repurchases, and gross merchandise value. Want to learn more? Speak with a Nylas Specialist today.

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