Reev launches calendar and email features 12x faster to improve sales productivity for end users

Industry: CRM, Sales & Marketing
Location: Brazil
Impact: Launched calendaring and email features 12x faster, speeding up the roadmap Streamlined sales process for users, leading to a better experience and increased revenue Salespeople can gain insight into best practices across the organization and implement into their workflows

The Nylas Email and Calendar APIs helped Reev build communication and scheduling functionality within its platform, increasing roadmap velocity and revenue.

Reev is a sales engagement platform designed to make the sales process more efficient. The platform is integrated with some of the top tools on the market including: Salesforce, GSuite, HubSpot, and Pipedrive. The company believes that sales is about people and its mission is to provide sales engagement tools for Brazilian and Latin users. Reev streamlines areas of the sales process, including daily tasks like sending emails, in order to help teams spend more time selling and less time on administration. Through automated outreach cadences, salespeople are able to be more effective in following up – converting more leads faster.

Challenges:

To support its mission of streamlining the sales process, Reev wanted sales teams to be able to send emails and schedule meetings within the platform and needed a simpler way to build out this functionality. The first attempt at incorporating email was with a well-known mass send provider, however it resulted in problematic deliverability and open rates since the provider could only deliver messages through a proxy server–NOT from users’ own IP addresses. The product team at Reev knew they needed to give users’ the ability to send and receive messages from their own accounts to improve open rates of sales prospects, leading to closing more deals.

The initial implementation was focused on Gmail sync, as nearly 90% of Reev’s users leverage GSuite. Then the company started testing with other providers, including Microsoft Exchange and custom requests from users. Since Reev is located in Brazil, it was very common for users to be leveraging custom email providers. Trying to support such a diverse array of providers resulted in configuration issues and a suboptimal user experience leading to numerous support tickets.

Solution:

Reev knew it needed another way to address these challenges. Undertaking the build themselves would have involved adding massive scope and nuance to the integrations, working with multiple APIs across multiple service providers. So, the company started looking for alternative solutions that they could implement. Reev found that Pipedrive and other customer relationship management companies use Nylas for their bi-directional email and calendar integrations.

“When it came to the build vs buy evaluation, it didn’t make sense for us to try to reinvent the wheel. Why make something in-house when we can leverage Nylas’ expertise? Now Nylas does the heavy lifting for us. It’s a huge advantage to not have a dedicated team in-house maintaining our integration. The infrastructure they provide makes the partnership hugely beneficial,” said Daniel Gherard, Head of Technology at Reev.

With the Nylas Email API, all of Reev’s users have the ability to sync their email to the platform in real-time, including those using custom providers. By unlocking email communication data, Reev was also able to automate email sending, follow-up tasks, and other sales touchpoints. Now all emails that are sent or received are shown within the application in the history for each sales contact, helping their users streamline email communication and avoid context switching across applications. Reev is also using the authentication pages powered by Nylas, rather than making its own custom pages.

Calendaring was another key feature that was requested by Reev’s users. They wanted the ability to track meetings that were scheduled and have access to historical data for how these meetings progressed with each lead – all stored within the platform. Now with the Nylas Calendar API, Reev’s customers can schedule meetings with potential clients within the platform and see users’ availability on-demand.

Semi-automatic tasks – such as scheduling phone calls, email sends, and posting social media messages for example – can be created at specific times and dates within the sales process. By unifying communication data across channels, salespeople juggling multiple conversations with multiple leads now have access to all the historical data of those conversations within the platform. All of the information is grouped by specific sales leads, so the information is easy to utilize. This helps them pick up where they left off and be more efficient in their next steps with prospects, reducing context switching and improving the sales process.

Results:

With Nylas, Reev was able to get calendaring functionality built into its platform within a week – 12x faster – speeding up its roadmap significantly. In contrast, attempting to develop this themselves would’ve taken the team over three months, and certain features would’ve only been rolled out to specific segments of customers at different times. Taking this approach would have meant different pricing structures for different customer segments – adding significant complexity in billing and support for Reev. They also realized significant time savings for email, as Nylas was able to provide guidance for any API changes that arose.

For email, users are now able to share best practices among their sales teams, providing guidance on what has been working and improving the overall sales experience. There is a dedicated section within the Reev platform that has pre-populated email templates and tasks. Salespeople across the organization can view the analytics on which of these approaches have been most effective – including open rates, reads, and replies. This insight enables them to implement best practices in their own workflow. By having email and calendar features built within the platform, the workflow for the sales team is much smoother and has resulted in increased revenue for users.

“It’s amazing the work we’ve been able to do by relying on Nylas’ expertise. We’re excited for this partnership and where it continues to go,” said Gherard.

In the future, Reev is interested in adding the Nylas Neural API, an AI-powered API that enables users to unlock insights within text across communication channels. The sentiment analysis feature would enable Reev to help its customers gain even more insights into the sales process.

Related Case Studies

Jarvis Legal saves law professionals three hours a day with integrated email and calendar functionality

"A unified calendaring experience is essential for lawyers to definitively know what event happened for what client at what time. They need to be organized and they often rely on shared calendars."

– Alexandre Yeremian CEO of Jarvis Legal
Industry:
CRM, Legal
Product:
Calendar API, Email API
Leading accounting practice management platform closes 30% more deals with native email

“Since adopting Nylas, nearly every new prospect asks about the email integration. At least 30% of our deals have directly closed as a result of us being able to solve this pain point for our customers.

Industry:
Finance
Product:
Email API
CatchApp increases sales conversion rate 400% and launches new bookings platform three months faster with the Nylas Calendar API

“For us, the main pain point that Nylas addressed was providing [calendar integration] in a consistent manner across multiple platforms and providers,”

– Oliver Lamming CTO, CatchApp
Industry:
Productivity
Product:
Calendar API
Salesloft partners with Nylas to power MS Exchange integration, unlocking new enterprise market

“We have millions of emails sent each week. Nylas frees us up to focus on other roadmap priorities, such as delivering new features to our customers and working with our data science team on exciting new projects.”

– Nora Ignatius Product Manager, Salesloft
Industry:
CRM, Sales & Marketing
Product:
Calendar API, Email API
Funnel increases ARR 150% using Nylas email and calendar APIs

“Since we started using Nylas, our CRM has averaged 150% YOY ARR growth.”

– Tyler Christiansen CEO at Funnel
Industry:
CRM, PropTech
Product:
Calendar API, Email API
Jobylon increases ARR 25% by adding native email and calendar functionality to their recruiting software

“The Nylas Email and Calendar integrations helped Jobylon add premium email and calendar functionality, resulting in a 10% increase in new customer acquisition and a 10% increase in ASP.”

– Aref Abedi CEO, Jobylon
Industry:
ATS, HR & Recruiting
Product:
Calendar API, Email API
Learn how Nylas helped LionDesk leverage communications data to become the #1 real estate CRM

“Partnering with Nylas was pretty much love at first sight.”

– Lee Ling Yang Director of Product at LionDesk
Industry:
CRM, PropTech
Product:
Calendar API, Contacts API, Email API
Wealthbox accelerates time to market with the Nylas Email API

“The Wealthbox Mail feature [powered by Nylas] allows us to standardize and optimize our email communication with clients in a super simple way.”

– Jason Wenk CEO at FormulaFolios
Industry:
CRM, FinTech
Product:
Email API
Oliverlist sends 2M+ emails a month and streamlines scheduling with seamless integrations from Nylas

“The reason why we chose Nylas in the first place for an email integration was because it would be way easier for us to use your API than building it ourselves, and we really needed to be able to deliver fast on the product side.”

– Paul Bouché Head of Sales at Oliverlist
Industry:
CRM, Sales & Marketing
Product:
Calendar API, Email API
Nylas partners with Choicely to power the casting process of the world’s largest TV production company

“It’s not an exaggeration to say that Nylas helped us build our new casting features 10x faster. It took us less than a month to integrate email and calendar, allowing us to refocus our technical resources on building the most robust casting solution on the market.”

– Tommy Eklund CTO, Choicely
Industry:
Entertainment
Product:
Calendar API, Email API, Scheduler

Ready to Start Building?

Unlock your free API key and sync up to 10 accounts.