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Why Nylas3 Ways to Increase CRM Adoption and Build a Better User Experience
Boost your CRM adoption rates by embedding communications APIs and unlocking intelligent features such as automation based on communications data.
Boost your CRM adoption rates by embedding communications APIs and unlocking intelligent features such as automation based on communications data.
The CRM market is witnessing record growth, projected to surpass nearly 170 billion by 2030. With increasing competition, your users need effective solutions to make their lives easier and more productive, empowering them to focus on their primary goal of helping businesses build stronger customer relationships.
Incorporating omnichannel communications features and automated workflows based on data into your CRM will enable teams to deliver impactful, personalized experiences their customers and prospects crave.
Communication with customers happens across multiple channels, including email, meetings, social media, website, and phone. By embedding these commonly used channels in your application, your CRM will better position your users to increase customer engagement and close sales deals faster. Research shows marketing teams that embrace omnichannel marketing strategies receive 32% higher ROI than those that do not.
Through omnichannel customer outreach, marketing and sales teams, or any customer-facing professional, can interact through the client’s channel of choice. Team members can find customers and communicate with them at the most optimal time and medium where they’re likely to be reached. This level of advanced communication insight is key to offering positive customer experiences.
By adopting pre-built solutions like Nylas’ suite of APIs, you can embed complex communication and scheduling features across service providers without the headache and in a fraction of the time.
The Nylas Email API, Calendar API, and Contacts API enable you to:
Your CRM can automate many business processes by extracting communications data to free up your users’ time and energy for more revenue-generating tasks. A study found that sales reps spend 66% of their time on “non-selling” tasks such as managing emails, logging activities, scheduling meetings, and inputting sales data and customer notes. They also felt that they had less time to spend on value-add activities such as meeting with customers, prospecting, and understanding customer needs because of these mundane and repetitive tasks.
Another report found that more than 30% of sales activities can be automated, speeding up the entire sales process. To ease the lives of your users and empower them to do more, leverage communications data to build workflow automation, such as:
Additionally, embedding communication workflows into your CRM reduces context-switching across platforms. On average, people lose 36 minutes per day due to navigating across applications, and they take an average of 9.5 minutes to get back into workflow after switching between applications. Apart from being a great time-saver, staying on a single platform improves data integrity, reducing the risk of important information getting lost in transit.
At Nylas, we enable developers to extract actionable insights and power automation workflows in your CRM. We also have out-of-the-box AI and ML capabilities such as inbox parsing, sentiment analysis, optical character recognition, and email signature extraction to help you deliver intelligence quickly.
Personalization is becoming increasingly critical for sales, marketing, and other departments that have regular touchpoints with customers and prospects. It’s essential to enable your analysts and engineers with easily consumable data to help your end users stay informed about their clients and react with personalized customer experiences. By accessing communications data across channels, developers can build engaging CRM features that predict optimal customer engagement activities in real-time.
By integrating emails, calendars, and other communication channels, your CRM can also unify customer communications data in one place. Doing so enriches the data quality available to your users by giving them more connected insight into their customers’ behaviors. Using this data can optimize customer engagement along the sales cycle.
Rich customer insights from engagement data unlock ample opportunities to improve user experiences and improve their customers’ journeys. For example, with Nylas, you can:
With Nylas, combat CRM adoption challenges by streamlining communication engagement, automating sales workflows, and providing unified customer insights — all without derailing your product roadmap. Join leading companies alike to increase your annual revenue and decrease monthly churn by 75% by adding valuable communication and scheduling features.
Want to learn more? Find out how you can quickly build solutions that increase your user adoption and help your users meet their business needs here.
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Erin is a content marketing professional at Nylas, where she creates digital assets that connect the organization to individuals. Before Nylas, she spent eight years working in public relations specializing in corporate communications strategy, B2B/B2C writing and editing, executive thought leadership, and other storytelling. In her free time, she enjoys volleyball, karaoke, and baking.
