When it comes to communications solutions, there are two platforms gaining traction in the market: Unified Communications as a Service (UCaaS), and Communications Platform as a Service (CPaaS).
CPaaS and UCaaS have become commonplace in today’s tech-driven markets, but what exactly sets them apart?
CPaaS is a platform that provides developers with APIs and SDKs that allow them to quickly and easily add communication features to their applications. UCaaS is a unified communications platform that combines voice, video, messaging, and collaboration capabilities into a single cloud-based solution. Both CPaaS and UCaaS offer a range of features, but the main difference between them is that CPaaS focuses on providing developers with the tools to build communication features into their applications, while UCaaS focuses on providing a unified communications platform for organizations and users.
However, it’s not always either or: some organizations might implement both UCaaS and CPaaS solutions. They’ll take advantage of UCaaS tools to streamline internal communications and then use CPaaS services to build out customizable communication features for their clients and customers. Both cloud-based tools, UCaaS and CPaaS platforms can work together to improve all communication api needs.
This blog post will compare the differences between CPaaS and UCaaS, from cost considerations to scalability potential, so you can make an informed decision when deciding between them.
What is CPaaS?
CPaaS, or Communications Platform as a Service, is a cloud-based solution for building and deploying communication applications. They provide APIs, SDKs, and other tools that enable developers to develop and deploy custom email, calendar, voice, video, and text messaging applications.
CPaaS removes the burden of manually building engaging communications features from developers. Freeing up developers’ time means they can focus on building capabilities specifically designed to increase revenue and adoption.
Businesses and developers appreciate the advantage CPaaS vendors provide. In fact, Frost & Sullivan found that 74% of IT decision-makers expressed familiarity with CPaaS and programmable communications and cited their invaluable benefits.
CPaaS helps businesses quickly and easily scale their communication infrastructure up or down as needed. This means rapidly changing companies can expand their messaging capabilities with minimal disruption and without the extra cost of hardware and software.
CPaaS solutions are incredibly flexible, allowing users to customize their messaging platforms according to their needs.
- Cost optimization
Instead of requiring teams of developers to invest thousands of hours into creating their own platform, organizations using CPaaS solutions can incorporate communications features into their applications within just a few sprints. This helps optimize both time and resources and eliminates the need for ongoing maintenance when building communication integrations in-house.
Build faster with Nylas
Quickly launch seamless communication features with pre-built solutions.
Request a demo
- Ease of deployment
An easy-to-use CPaaS increases the adoption and usage of the platform by lowering the learning curve. This leads to quicker deployment of communications applications – reducing time-to-market for new features and services.
Prioritizing security and privacy protects user data and ensures communication and applications’ confidentiality, integrity, and availability.
A CPaaS should have measures to encrypt data in transit and at rest, provide robust access controls, protect data privacy, and undergo regular security audits and testing. Administrators should also be able to integrate multiple layers of security into their system, including setting user access levels, enforcing password policies, and using two-factor authentication.
In comparison to UCaaS, working with a CPaaS provider does require more technical knowledge. However, CPaaS platforms usually require less coding, so the required knowledge is not extensive, and it’s much easier than building out communication features from scratch.
The best CPaaS providers offer vast integration options, intelligence analysis, scalability, and ease of use.
- Nylas: Nylas is CPaaS software that enables businesses to build customizable email, calendar, and contacts features fast so that they can focus on their customers – not their infrastructure. It provides a single, universal API that integrates with different email providers like Gmail, Outlook, and Exchange while providing other tools like scheduling, reminders, and contact management. It’s also well known for its highly scalable, enterprise-grade architecture and responsive customer support team.
- Twilio: Twilio is a CPaaS solution that enables businesses to build and deploy interconnected communication solutions such as voice, video, messaging, and authentication. Twilio also has other communication-related products, including chat, email, and fax.
- Plivo: Plivo assists businesses in setting up inbound and outbound communication and developing custom solutions such as voice call routing and interactive voice response (IVR) systems.
When to Use CPaaS (not UCaaS)
CPaaS is best used for businesses that would like to customize the communications solutions they’re providing for their customers, while UCaaS offers more generic capabilities.
Choose CPaaS over UCaaS if you’re looking for:
- Personalized customer experiences
- Customer data intelligence
- Scalability and reliability
- Seamless integrations
- Cost optimization
What is UCaaS?
Unified Communications as a Service platforms are cloud-based vendors that provide businesses with access to voice, video, and messaging capabilities from anywhere in the world. They deliver these out-of-the-box capabilities on one centralized system.
UCaaS solutions are typically offered through service providers on a subscription basis, and features can be customized as needed.
- Cost efficiency
The primary benefit of UCaaS is that it eliminates the need for costly hardware such as on-premises servers and telephony equipment. By moving communications infrastructure to the cloud, businesses no longer need to worry about purchasing or maintaining expensive hardware, reducing costs significantly over time.
However, when compared with CPaaS, UCaaS providers can be much more expensive.
UCaaS providers often provide built-in authentication measures to ensure that only authorized users can access sensitive data. UCaaS also has advanced access control features that allow IT administrators to create roles for different users within their systems. This means employees only have access to the resources they need.
UCaaS solutions can provide businesses with increased agility by eliminating the time needed to purchase and install new hardware. This makes it a good solution for companies that need to adjust their communication infrastructure quickly.
That being said, UCaaS users are at the mercy of the provider’s software – they can’t add whatever features they want whenever they want.
One common limitation of UCaaS is the cost: UCaaS solutions can often be prohibitively expensive for small to medium-sized businesses. Plus, they’re not always compatible with legacy systems and can require purchasing additional hardware or software components.
There may also be compatibility issues between different providers’ solutions – a solution from one provider may not work as intended (or at all) with a solution from another provider. CPaaS, on the other hand, offers a more seamless integration process with existing hardware.
- RingCentral: RingCentral is an enterprise-level cloud communications platform that offers UCaaS solutions such as voice calling, video conferencing, messaging, and contact center services.
- 8×8: 8×8 is a UCaaS provider that offers cloud-based voice services with auto-attendant capabilities, virtual extensions, call monitoring and recording capabilities, conference calling options, and integration with CRM systems.
- Vonage: Vonage is a platform that consists of UCaaS tools, including voice calling, automated greetings for incoming calls; two-way texting capabilities; caller ID blocking; call routing algorithms; integration with social media platforms, and analytics tools.
When to use UCaaS (not CPaaS)
There are instances when UCaaS might be more suitable, such as when a business doesn’t have the resources or expertise to develop customized communication features.
You should use UCaaS if:
- You’re looking for a quick alternative to on-premise solutions
- You don’t require customization of your communication features
- You’d like to integrate all your internal communications
UCaaS vs CPaaS: which one should you use?
While UCaaS is helpful for companies that need to integrate straightforward communication features, CPaaS is the best choice for businesses that want complete control over how they communicate with customers. If your business is looking for highly customized applications that don’t take years of development time and resources, a CPaaS vendor is the right solution.
Nylas offers a range of CPaaS features and capabilities for advanced customer engagement opportunities by combining universal connectivity with communications data to harness real-time insights. Nylas’ APIs allow organizations to launch new features and products within weeks – all while saving thousands of hours for your developers.
The infrastructure is scalable and reliable, ensuring that your communication and collaboration applications perform at their best. Organizations can capture every customer engagement touchpoint to strengthen customer loyalty and grow their business.
Sign up with Nylas today to experience the power of CPaaS for your business.
Get started with Nylas