How To Deliver Communications Features That Your Customers Will Actually Use

Learn how to launch integrations, features, and infrastructure that will wow your customers using a fraction of the resources of in-house builds.

How To Deliver Communications Features That Your Customers Will Actually Use

This post is an excerpt of our ebook, The Hidden Costs of Building Your Own Communications Features

In this post, we’ll share how product teams can stand up powerful communications features to ensure the best possible user experience without investing considerable technical resources and derailing their roadmap.

Deliver Robust Features to Achieve Your Business Outcome

Most product teams choose to build new features to add functionality to their product or achieve a specific business outcome, such as saving their customers meaningful time through work automation, providing support for popular service providers, or expanding their total addressable market. 

But due to the complex, time-consuming nature of building communications features in-house, many teams invest incredible resources into the initial build and fail to realize the actual outcome. 

With Nylas, you can skip the integration pain and proceed directly to the business outcome. Instead of sacrificing usability and user experience, you can ensure your features are both robust and easy to use. Don’t deliver yet another integration that “no one uses”—save time and drive adoption with fast, scalable, and powerful solutions with Nylas APIs. 

Powerful Features and Use Cases

Nylas offers out-of-the-box functionality built on top of our robust communications APIs designed to help you build the best possible user experience. This functionality can save your users an average of one workday per week across functions such as sales, customer service, human resources, real estate, legal, finance, and more.

  • CRM: Empower sales reps to close more deals in less time with personalized email outreach and 99.9% deliverability. 
  • ATS: Reduce time-to-hire and enable recruiters to provide exceptional candidate experiences with intelligent scheduling.  
  • PropTech: Deliver engaging email and scheduling experiences to modernize core real estate business processes.
  • Customer support: Unify historical communications to help agents resolve issues faster, increase CSAT scores, and maximize retention.
  • E-commerce: Maximize gross merchandise value (GMV) by using customer order and shipping data to personalize the post-purchase experience.

Plus, Nylas has a wide variety of pre-built capabilities that improve user experience and increase stickiness that you likely don’t have the resources to build on your own. 

Examples include:

Calendar API – Logic for recurring meetings, time zone support, and a pre-built scheduling UI

Email API – Support for threading, message tracking, and attachments

Platform-wide Single authentication, token management, and platform-wide GDPR compliance  

One Fortune 500 e-commerce company wasted 6+ months, 40+ engineers, and $100,000+ building email-powered functionality. With Nylas, the team deployed a solution for millions of users in two sprints with just four engineers.

Deliver Better Communications Features

With Nylas, you can stand up the best possible communications integrations, features, and infrastructure, fast. Want to learn even more about the hidden costs of building your own communications features? Speak with a Nylas Expert today.

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