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Why Nylas
Join Nylas at the Retail Technology Show – London, 26/27 April 2022
• 3 min read
Businesses rely on data warehousing and processing solutions to extract insights from their data. They use these insights to build better products, increase efficiency, drive revenue and improve business operations.
Today, most analysts are limited to working with structured data sets. Data from sales and website analytics tools for example, is already structured and can easily be sent to a data warehouse for analysis. The same cannot be said for communications data. These data sets contain a tremendous amount of real-time information which could empower your business to proactively incentivise customers and build differentiating features.
Yet, very few companies can analyse all this data. Why? The process is overly complicated. You need to write code to integrate with your email providers, structure that data, and build the infrastructure for monitoring new messages. This takes months if not years to complete, and may very well require additional resources. At Nylas, we work every day to solve this problem for our customers. With little to no code, you can start streaming your communications data to the most popular data warehousing and processing technologies in the market.
What if you could build intelligent capabilities into your e-commerce platform that accelerate business growth, improve customer retention, and increase revenue? By combining email parsing software with our API technology, you can easily extract invaluable data and create a buying experience that consumers trust.
We do this for our customers by powering a secure and scalable platform that could help you:
At Nylas, we think this is one of the best kept secrets in the industry. But don’t wait too long before putting this strategy on your roadmap: leading retailers and e-commerce platforms are most probably already exploring ways to unleash the power of communications data. These early adopters are guaranteed to cut through the competitive clutter, bringing customer experience at the centre of their purchase flywheel while increasing engagement, loyalty, and bottomline revenue.
Visit us at the Retail Technology Show, stand 6H18, to discover the added value communications data can bring to your business and your customers. Ready to discuss with one of our experts? Request a complimentary consultation below:
Discover how joining the Nylas Partner Community can unlock new growth opportunities for your customers through email, calendar, and contacts API integrations.
Nylas achieves certification under the EU-US Data Privacy Framework, enhancing our commitment to international data privacy.
Join us in bidding farewell to Nylas API v2 as we complete the transition to the optimized, more reliable Nylas API v3 on October 1, 2024.
Marion Jourdan is the Senior Marketing Manager for EMEA at Nylas. Passionate about B2B and regional Marketing, her role is to help European companies achieve exceptional business outcomes through their partnership with Nylas. Originally from France, Marion enjoys long walks in nature and practices roller derby at a competitive level.