Nylas Streams: Unlock the Value of Users’ Communications Data

Communications data is quickly proving to be a vital resource and, if centralized, can help organizations reach their full potential. By prioritizing resources and technology adoption for communications data, you can take a critical first step. And that’s where Nylas Streams comes into play.

Ah-Née Brown | November 10, 2021

To stay ahead of the curve, organizations continue to seek out ways to tailor the customer experience. By leveraging data, developers and engineers have a pivotal role to play in the race to prioritize strategic insight and scale across business lines. 

Oftentimes, valuable communications data is inaccessible in real-time, requiring resources and technical expertise that most organizations just can’t spare. Data transformation is more important than ever, but as manual processes prevail, many struggle to actualize the value in semi-structured data.

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With hundreds of communication services providers at your disposal, engineers and data scientists need to have a clear understanding of this untapped data, specifically where end-user behavior is concerned. Rather than relying on data from sales and marketing tools, organizations have the opportunity to leverage more efficient ways to extract, transform and load unstructured customer communications. You might ask yourself:

  • What is being said, and what resonates with prospects and customers?
  • How can our data deliver more personalized user experiences?
  • Are there opportunities to analyze customer interactions that will optimize team processes?

But the real question lies: Do you know how to access and leverage this unstructured communications data?

While data silos are a setback, the fundamental challenge data engineers face is how to make data accessible without creating further complexity. And if that wasn’t enough, these pain points can have long-standing implications on scalability and efficiency. 

Communications data is quickly proving to be a vital resource and, if centralized, can help organizations reach their full potential. Given the sheer volume of information that most organizations have access to, technology is a key asset in sorting through unstructured data to find relevant information quickly.

By prioritizing resources and technology adoption for communications data, you can take a critical first step. And that’s where Nylas Streams comes into play.

From e-commerce to customer success, organizations looking to scale can now extract invaluable insights across numerous datasets. Nylas Streams, our real-time ETL solution, enables you to transform and stream your semi-structured communications data for optimal consumption across leading cloud data warehouse solutions. 

No time to build integrations in-house? Want to prioritize analytics without spending countless hours onboarding and building? No problem. With our new offering, you can work with confidence while improving customer experiences in real-time.

Here are just a few of the ways Nylas Streams up-levels platform capabilities:

  • E-commerce: Extract information from customer emails and gain deeper insight into buyer profiles.
  • Marketing/Sales Enablement: Leverage communications data to improve outreach, and increase deal size & velocity.
  • Fintech: Enhance your data lake and simplify auditing and compliance.
  • Logistics: Gain a 360° view of communications and analytics to maximize fleet management efficiency and customer updates.

“Nylas Streams enables any data scientist, analyst, or engineer to tap into real-time communications data with little to no code,” says Mike Pfister, Vice President of Product at Nylas. “In a matter of minutes, they can extract, transform, and load this data into a warehouse of their choice, saving months on end of precious development time.”

Now is the time to accelerate time-to-value and gain visibility across all of your data. With Nylas Streams, available on the Google Cloud Marketplace, your teams can create personalized user experiences and deliver unparalleled insight.

Visit the Nylas Streams product page to learn more about how we can help your organization extract previously inaccessible data to drive retention and improve customer interactions.

Ah-Née Brown

Ah-Née supports the Nylas Digital Marketing team by developing content ranging from top-of-funnel marketing pieces to technical assets. She approaches content from a strategic lens and has experience in B2B marketing, SEO, and go-to-market strategy. In her free time, she enjoys traveling, surfing, and yoga.